Location Varies

This is an ongoing list of products and Brazilian brands I think are worth buying while you’re in Brazil: things that are cheaper, or have a much bigger selection, in Brazil than in the U.S.

I’ll keep adding to this list as I find more.

• Brazilian Clothing Brands
  • Farm Rio
  • Animale
  • Renner
  • Riachuelo
• Brazilian Shoes and Footwear
  • Havaianas
  • Melissa
  • Schutz
  • Arezzo
• Brazilian Beauty & Wellness
  • Granado
  • Natura
  • Lola Cosmetics
  • Ápice Cosméticos
  • Juba by Widi Care
  • Makeda Cosméticos (Black-owned)
  • De Benguela (Black-owned)
  • Caffeine Army

Brazilian Clothing Brands

Farm Rio

Farm Rio is my favorite. A dress that costs around $500 in the U.S. can sometimes be around $70 on sale in Brazil, with regular prices around $200. Compare farmrio.com and farmrio.com.br to see the price difference. They even have a different catalog of dresses.

I really love the whole brand, and it would be my entire wardrobe if I could.

Animale

Animale is a luxury brand that often shows at São Paulo Fashion Week. Everything I like in the store is $100–$200 USD in Brazil, and it goes on sale for less. In the U.S., you’ll see pieces for up to $900, so it’s worth a look!

Renner

Renner is a major clothing retailer with affordable clothes. I’ve found some really interesting, unique dresses there for around $40 USD, like this knit midi dress. It’s not a luxury brand, but I’ve found plenty of pieces I like.

Riachuelo & Casa Riachuelo

Riachuelo is another major Brazilian clothing store that you’ll find in most malls.

It’s like a department store, and a good place to look for affordable clothing, accessories and basics.

I wouldn’t make a special trip just for Riachuelo, but if you see one while you’re at a mall, take a look around. Their home section (Casa Riachuelo) often has cute wine glasses and bowls that catch my eye.

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Brazilian Shoes and Footwear

Several big Brazilian footwear brands are also sold internationally, but shopping for them in Brazil gets you different collections and better prices.

Havaianas

Duh, this is #1. Havaianas are the classic Brazilian flip-flops, and they’re very fashionable in Europe. They can cost $35+ in the U.S., but you can find them for around $10 here. Definitely buy a pair, or a few.

Melissa

Melissa is another iconic Brazilian shoe brand. You can find it in the U.S., and I think it’s popular in the UK, but the prices are way better here.

I think some of their shoes are ridiculous, but also very cool. They’re known for colorful plastic shoes and collaborations with designers and artists, so the selection is definitely more interesting.

Schutz

Schutz is a more upscale Brazilian shoe brand. If you’re looking for a nicer pair of Brazilian-made shoes or a handbag, go here. Shoes are usually about $100–$120 at regular price in Brazil, compared to $180 in the U.S.

Arezzo

Arezzo is another big Brazilian shoe brand, and it’s part of the same fashion group as Schutz.

It’s known for leather shoes, handbags and accessories, and it also has a reputation for making “dupes” of designs from bigger fashion houses like Chanel.

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Brazilian Beauty & Wellness

Brazil is also a great place to shop for beauty and personal care products.

Natura

Natura reminds me of The Body Shop. It’s great for body lotions, oils, soaps and fragrances, and it was recently discontinued outside of Brazil.

One product I keep seeing recommended is Sève, a body oil that’s also gotten popular on TikTok.

Search “Natura” on Google Maps to find a store near you. You’ll also see Natura products at other stores, like Riachuelo.

Granado

Granado is the most famous and upscale, I’d say. It’s best known for perfume, soaps, lotions and creams, and they make really good souvenirs or gifts.

It’s a little pricier than most other brands. But something that costs $95 in the U.S. is only $70 in Brazil, and if you’re lucky enough to catch a sale in the store, you can get things for around $40.

Lola Cosmetics

Let’s not forget, Brazil is a majority mixed-race country, and curly hair is the mode. There are so many curly hair products, so definitely check out the local selection while you’re here. Lola Cosmetics is a natural haircare brand that I like.

Ápice Cosméticos

Ápice (you might also see the older name, Apse) makes a lot of products for curly and coily hair, all the way to 4C. Look for their Crespo Power styling cream if your hair is on the kinkier side, and the Cachos Essence line for curls. The big 1kg tubs are a great deal.

Juba by Widi Care

Juba is a curly hair line from Widi Care, a vegan haircare brand from Rio. The line has shampoo, conditioner, a hair mask, styling creams and a gel (geleia). Encrespando a Juba is the styling cream for coily hair, and Encaracolando a Juba is the one for curls.

You’ll find both Ápice and Juba at pharmacies and beauty supply stores all over Brazil.

Makeda Cosméticos (Black-owned)

Makeda is a Black-owned brand started by two sisters, Sheila Makeda and Shirley Leela. Sheila couldn’t find good products for her natural hair that weren’t about straightening it, so they made their own. Everything is made for kinky and curly hair, and their gentle treatments are what they’re known for.

De Benguela (Black-owned)

De Benguela was founded by Thaís Ramos, and it’s named after Tereza de Benguela, an 18th-century quilombo leader. They’re known for natural kinky and curly human hair extensions, ponytails and wigs, which is rare to find. They also sell vegan haircare products.

They have stores in São Paulo, Rio de Janeiro and Curitiba, plus an online shop.

Caffeine Army

Caffeine Army is a Brazilian wellness and coffee brand that you’ll see everywhere. Their SuperCoffee is the one I’d buy, and it’s very popular on TikTok.

They also make things like Morning Shot, protein, and other fitness and wellness products.

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The best city for shopping is São Paulo. See my São Paulo travel guide for where to go. Planning a trip? Start with my guides to visiting Recife and 5 days in Rio de Janeiro.