I’ve been to Tijuana 4x now, from 2014–2025. Every single time, I more or less do the same things. And yet—somehow—the city feels completely different each visit. It’s changing fast.
Every time I’m there, I catch myself asking the same question: Wait… should we move here? I’ve always checked housing prices mid-trip. Tijuana is developing at a wild pace, and it’s exciting to witness in real time. It’s scrappy, ambitious, and just cool.
Quick History of Tijuana
Tijuana is the largest city in Baja California and sits right on the U.S.–Mexico border. It started as a small settlement in the late 19th century and exploded in growth during Prohibition, when Americans crossed the border for legal alcohol and entertainment. Over the decades, it has become a hub for good vibes, nightlife, and cuisine, blending Mexican traditions with international influences.
Also, their airport offers much lower priced flights to other places in Mexico. Totally worth it to cross from San Diego, just to get a better flight deal.
The Tijuana Routine (That I Never Get Tired Of)
Pharmacy Run: Stock up on tretinoin, chlorophyll, sunscreen—things that cost triple in the U.S. Many medications are available over-the-counter; do your research, and know your comfort zone before purchasing.
Alcohol Run: One word. tequila.
Beauty & Self-Care: Nails, and facials galore.
- Hair House Salon: Luxe vibes, champagne included, very upper-class energy. 📍 Hair House Salon
Where to Stay: I always stick with the Marriott. Reliable, comfortable, no surprises and attached to a casino.
Food, Obviously
Tijuana is a food city. Here are my musts:
- Caesar’s Hotel — Caesar salad was invented in Tijuana by an Italian immigrant, Caesar – at his hotel. it’s so touristy and fun, I love it.
- Misión 19 — Fine dining, multi-course tasting menu, modern Tijuana.
- Oryx Restaurant — Incredible food plus a hidden speakeasy bar in the back. Worth it for the vibe alone.
- Encanto Restaurant – If you’re willing to drive a little further, there’s a magnificent spot built into the cliffside in Mission Viejo. An institution of the area, it’s worth a stop—but if you’ve driven this far, you might as well keep going to Valle de Guadalupe.
Beach Days + Controlled Chaos
- Tijuana Beach: No turquoise waters, no pristine sand, but full of life. Families, music, vendors—it’s local, lived-in, and fun.
- Zona Norte: The epicenter of partying. People drink all day, very few Americans. Grab a michelada and enjoy the people-watching.
Rosarito: Not Cabo, and That’s the Point
- It was so fun and bustling in 2014, recently in 2025, it’s run-down… but in a charming kind of museum way.
- Vendors, cheap tacos, families on the beach—Rosarito’s real energy is local life, not luxury tourism.
- Eat at Rock Lobster while you’re there. I always go to the same place and see how it’s changed.
Final Thoughts
Tijuana keeps pulling me back because it’s alive in a way few cities are. It’s messy, but developing quick. From historic streets to luxury dining and casual beach chaos. Every visit feels I’m catching the city mid-transformation, and it’s addictive honestly.
Don’t be surprised if I have a home base in Tijuana, flying all around Mexico and crossing the border into San Diego often…sounds so good honestly.